Market Penetration You Can Bank On
Each issue of Road King reaches 225,000 drivers, including more than 75,000 owner/operators.
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The Road King Crew
Ever worry that the numbers you see on BPA audit statements don't have anything to do with the number of magazines that actually get into the hands of drivers?
More than 155 employees are directly responsible for ensuring Road King is available to drivers, so you know your message will reach your targeted audience. This unique distribution network guarantees that Road King is easily available to those drivers.
Here's how our distribution system works: If any TA truckstop runs low on Road King, the crew member at the location calls our circulation manager and more magazines are sent out that very day. At the end of each two-month publication cycle, Road King crew members report back to our circulation manager, confirming exactly how many magazines their truckstops distributed.
Our distribution reports are available to advertisers at any time. Simply contact your Road King sales representative or our circulation manager for a copy.
In addition to print ads, Road King magazine also offers on-site, in-store and online marketing and promotional opportunities for your products and services through the Road King Truckstop Media Program. Contact Tim Hazelwood at (615) 627-2216 for information or e-mail him at thazelwood@roadking.com.
Reach drivers with print, point-of-purchase and collateral
Over-the-road truckers spend more than 24 nights a month away from home. Surveys show 79 percent of them prefer to read trucking magazines on the road and 64 percent prefer to get those magazines at truckstops.
To reach over-the-road truck drivers effectively with your advertising, you have to reach them where they work, live and have downtime...on the road.
Road King is the proprietary trucking magazine of TravelCenters of America, the largest full-service U.S. truckstop chain with more than 150 sites. This gives Road King distinct advantages over competing magazines:
- TA is the largest non-OEM repair facility network in the U.S, serving more than 2,800 truck drivers daily.
- TA has fueling contracts with 49 of the 50 largest trucking fleets in the U.S., which ensures a steady stream of drivers through the doors.
- With more than 425,000 members, TA's RoadKing Club frequent-fueler program makes TA a destination of choice for drivers. Accessed via in-store electronic kiosks and online, The RoadKing Club offers additional venues for marketing messages.
- Road King's in-store media program includes pumptoppers and
table cards that provide even more highly targeted outlets for your message.
- While waiting for repairs, looking for a load, eating a meal or just relaxing, drivers look for something interesting to read. What they find at TA locations is Road King magazine – and your message.
Diverse, insightful and useful editorial
Road King magazine gives its readers – your customers or potential employees – concise, clear and accurate information. In addition to feature-length articles on topics as diverse and relevant to the trucking industry as new equipment, technology, business practices and health, each issue of Road King includes:
High Octane
Here's where readers will find news and views on the trucking industry, as well as lifestyle shorts including articles on cool trucks, wild paint jobs, and interesting drivers. We also cover the full range of trucker interests, such as classic cars, family, fishing, finances and healthy living advice.
Gear Box
In each issue we feature a Rig Review written by our Senior Technical Editor Paul Abelson. We also offer driving and safety news and advice, as well as reviews of gear and gadgets for trucks and automobiles.
Kickin' Back
This section covers all the ways that drivers pass the time while driving down the highway. We interview the hottest music artists and review their latest albums, as well as previewing the best audio books and radio programs, to help truckers stay on top of cab entertainment. We also tap truckers' downtime pursuits, with reviews of the latest DVD and video offerings and coverage of sports ranging from football to racing.
