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'International' All the Way
Navistar International Corp. has announced it will use the 93-year-old "International" brand name for all of its truck and engine business areas. The company also has created a new logo that will be launched officially at the Mid-America Trucking Show. The company says the brand evokes the rich heritage of the truck builder, once named International Harvester. A major ad campaign is planned to promote the logo and consolidated brand, but of course, some folks will persist in calling the trucks "Navistars" and old-timers may never stop calling them "Harvesters" or "Cornbinders."
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