What better way to get the attention of truck drivers than through a flashy truck?

That must be the idea behind the ROTELLA Road Show, a tractor-trailer rolling into 80 cities this year to educate truckers about ROTELLA products.

The Peterbilt 379 truck has a Cummins ISX 475-horsepower engine with EGR. It's equipped with a six-seat surround-sound theater and interactive displays on equipment lubrication, engine protection, preventative maintenance and cooling systems. It will be on the road throughout the year, making appearances at truck stops, truck dealerships and trade shows.

Where to See It

Catch the ROTELLA Road Show at these TravelCenters of America:

• July 1 Florence, Ky.
  
• July 2 Walton, Ky.
  
• Aug. 13 Salt Lake City, Ut.
  
• Sept. 15 London, Ohio
  
• Sept. 22 Seymour, Ind.
  
• Oct. 3 Sparks, Nev.