In fact, some would argue that the event is less about how the teams perform and more about the hoopla surrounding the game, from the commercials to the celebrity-filled half-time show.

This year's matchup takes place at Reliant Stadium in Houston, Texas on February 1st. Here's a look at how the matchup has grown in its 35 years:

• The price for a reserved seat at Super Bowl I (held at the Los Angeles Memorial Coliseum) was $10. The price of a reserved seat this year is over $400.
  
• The 10 most-watched shows in the history of TV are Super Bowls.
  
• The average price for a 30-second Super Bowl commercial in 1967 was $42,000. This year, it's $2.4 million. That's right, $2.4 million for 30 seconds.

Ready for Some Football? Super Bowl XXXVIII When: February 1st Time: 6 p.m. Where: Reliant Stadium, Houston, Texas

Where to Watch

TravelCenters of America offers drivers game watching parties If you're on the road during the first Sunday in February (Feb. 1) this year, you don't have to miss out on all the pigskin fun. Several TravelCenters of America are planning to host Super Bowl parties this year especially for truckers. Here's a few that were in the works at press time; check with your favorite TA to see if they have anything planned.

Ogallala, Neb.
I-80, Exit 126
(308) 284-3667

Porter, Ind.
I-94, Exit 22B
(219) 926-8566

Toledo, Ohio
I-80 & I-280, Exit 71
(419) 837-5017

Eugene, Ore.
I-5, Exit 199
(541) 485-2137