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You Are What You Drink
Here's a look at the alcohol preferences
of different sports fans:
Golfers and hunters: 64% more likely to drink domestic light beer
Snow skiers: 89% more likely to drink red wine
CART racing fans: 87% more likely to drink champagne
Xtreme sports (bungee jumping, skysurfing): 100% more likely to drink imported beer
Source: Scarborough Research
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