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Accelerating Image Enhancement

By on July 1, 2016

Trucking Moves America Forward (TMAF), the industry-wide image and education movement, is making significant strides in its mission to change the perception of the trucking industry. TMAF announced its achievements from the past year at the 2016 Mid-America Trucking Show (MATS), the same venue where the organization publically launched in March of 2014.

TMAF co-chairman, president of Jet Express, Inc., and first vice-chairman of American Trucking Associations Kevin Burch cited several successes achieved by a wide range of education and communications initiatives. “After a successful first year, we knew there was still much that needed to be done to work toward changing perceptions and building a more positive image of the trucking industry, and I’m happy to say we’ve exceeded expectations to date,” said Burch.

“I want to sincerely thank all of our members and supporters for helping us come this far,” continued Burch. “I’m especially proud to announce that we’ve achieved our goal of putting more than 100 TMAF-branded trailer wraps on the road.”

image2TMAF announced the following achievements:

  • More than 100 trailer wraps
  • More than 180 donors
  • More than 2,100 subscribers
  • 34,455 YouTube views (a 136 percent
    yearly increase)
  • 7,674 Facebook likes (a 329 percent
    yearly increase)
  • 1,870 Twitter followers (a 210 percent
    yearly increase)
  • More than 20 million media
  • More than 3.3 million advertising
  • More than 2.0 million impressions
    due to media outlet donations

“We are proud to be a part of the Trucking Moves America Forward program,” said Holland president Scott Ware, based in Holland, Michigan. Holland is wrapping 20 of our newest trailers with the ‘It takes 7 million people to move America’ message. We hope it reaches hundreds of thousands of Americans, enhancing understanding and appreciation of the many hardworking professional drivers in the trucking industry.”

Customized Wraps

Load One of Taylor, Michigan started with four trailer wraps during 2015. Ten wraps will be applied to new trailers that will be delivered soon. Four will use the original designs, and six will utilize customized wraps that feature two each of Load One’s 18-wheelers, straight trucks and Sprinter vans. The graphics shown here provide a preview of the new customized wraps.

“It’s no secret our industry has an image problem,” said Load One president John Elliott. “Individually and collectively, we’ve done a terrible marketing job. The TMAF initiative is a step in the right direction. Trucking literally drives the economy. These trailer wraps are a nice first step. Employees are excited about them; drivers love them. We’ve also received some excellent feedback from customers. They like seeing the positive messaging.

“We’ll have much more of a presence when we get the next 10 on the road. All positive, particularly with our transportation related customers. We asked ourselves, ‘how do we personalize this message, take it to the next level?’ We’re proud that other companies and drivers realize that we’re going above and beyond, particularly for a company of our size, to support the cause. It’s something our whole industry should get behind.”

You can do exactly that by visiting TruckingMovesAmerica.com.

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